Also, I'm wondering... Is this website is being regularly updated? A local installer (in Oct, 2010) in MA quoted over twice the price you list here. "Open cell alone ~$1.35 per sq ft for R-13. Or a 'hybrid method' using 2inch closed cell for R-13 followed by 1.5inch open cell for R-6. Hybrid is $2.85 per sq foot for R-19 rating". Maybe installers are charging higher prices to profit from those trying to meet government energy rebate by Dec 31?
Before you decide on spray foam or another method of insulation, it's important to understand the superiority of spray foam compared to traditional materials. When compared to fiberglass batts, spray foam offers nearly double the R-value per inch, achieves air-sealing and insulation in one step, won't be damaged by mold or moisture, and won't settle, compress, or otherwise be damaged to the point it needs replacement.
Allison--would be very interested in your take on the GHG issues of foams, which have received lots of smart commentary recently. To highlight a few: architect Jesse Thompson's comments on Tom's Good vs Bad post on Energy Circle, the very thorough piece by Alex Wilson on Green Building Advisor and Michael Anschel's cautionary diatribe on Remodeling.