Check with the coating manufacturer who may be able to suggest applicators who have used their products and have familiarity with the application. Another option would be to interview contractors and ask specific questions about their proven ability to install roof coatings. Contractors affiliated with the National Roofing Contractors Association (NRCA) or local roofing contractor trade associations typically are more knowledgeable. Consult those groups’ websites for contractors.
Spray foam insulation, when properly installed is both an air barrier and when closed cell foam is used at the proper depth a vapor barrier! Before hiring any contractor you should establish the brand of foam being used and verify that with the named manufacture. Please ask for ESR reports and MSDS sheets on any foam being installed in your home. A couple areas where you might consider spray foam insulation include: http://www.youtube.com/v/ggLAUsiuI_o&feature=youtube_gdata
I recently did a remodel project for my basement using spray foam insulation. The original builder has used fiberglass, but I wanted the best insulation i could find. We chose closed cell foam because it blocks moisture from getting into the house. It took one day to install and was fumey for about 3 hours. It was pretty cool watching it being done. It comes out as a liquid and then expands rapidly into a foam. It's quick! Then they took a types of saw to shave it flat with the wall studs so we could then go ahead and drywall.